Packaging of pralines
Customer’s request: new packaging for pralines
MIP’s answer: the idea was to point decidedly on elegance, given the transparent nature of the plastic materials. The texture of the packaging exalts the content, increasing the proportions and favouring the customer with respect to competition in this sector, and the elegant modern form allows after-market use, making the brand even more visible. Further advantages are given by the technical study of detail so it can be produced with simple equipment for mass production.